By their standards it's a promotinal blitzkreig. Last week, Radiohead submitted to a ribbing on Jonathan Ross's TV show. Aeroplanes flew over last month's Californian Coachella festival trailing Hail to the Thief banners. The video for single There There is currently being broadcast on a Jumbotron screen in Times Square. Recently, however, Radiohead have been turning on the charm and talking up their seventh album, Hail to the Thief, as "OK Computer 2". Their awkward behaviour matched the awkward jazz and electronica-influenced music on Kid A and its follow-up, Amnesiac. For their next album, Kid A, they refused to pose for pictures, release a single or make a video and gave hardly any interviews. It was difficult viewing - multi-millionaire rock stars being petulant ranks among the world's least appealing sights - but the film made its point: Radiohead loathed promoting their records. Whenever an interviewer made the far-from-contentious suggestion that the band's music was depressing, singer Thom Yorke reacted like a recalcitrant 14-year-old who had been asked to clear the table. Meeting People Is Easy featured the Oxford quintet touring the globe in high dudgeon. I n 1999, when they may well have been the world's biggest band, Radiohead released a documentary.
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June 2023
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